Marketing, Communications and Public Information Office

Stay Connected with Sierra College 

The Marketing, Communications and Public Information Office oversees the marketing and communications for the college, media and community at large.

Contact Us Marketing Project Request

 

Marketing Services

We provide a full-service, strategic marketing and communications department that can assist all areas of the college through:

  • Content editing/proofreading
  • Email
  • Flyers/posters
  • Social media
  • Sierra College mobile app
  • Giveaway promotional items
  • Photography
  • Press release
  • Publications
  • Video
  • Website
  • Zoom backgrounds

If you need to order business cards, you can order them through the Print Shop.

Sierra College Brand Guidelines

Sierra College Logos

If you need the use of other logos listed in the Sierra College Brand Guidelines, please email branding@sierracollege.edu or login to InsideSierra* to access most of them from our Marketing and Communications Department page

*InsideSierra is only accessible to Sierra College faculty and employees.

By downloading these files you agree to use them as outlined in our Brand Guidelines. Need help? Send an email to branding@sierracollege.edu.

Safety Signage Spring 2022

Certificates 

Event Calendar Flyers 

Event Posters

Flyer Template Files

Interest Area Flyers

Powerpoint Templates

Programs 

Rack Card 

Report Cover 

TV Screen Slides

Zoom Backgrounds

Sierra College Photo/Video Model Release Form

You are welcome to shoot your own photos, but we highly recommend using our in-house photographers. If you decide to take your own photos, you will need to have anyone in the images complete a photo/video release form or post the crowd notice.  

Sierra College Photo Gallery on Flickr 

Many of the photos taken on our campuses and for Sierra College are posted to our Flickr Photo Albums. You are welcome to browse and use any images for Sierra College-related projects or programs. 

If you are need of specific images or want to discuss what options might be best for your circumstances, contact branding@sierracollege.edu. We have in-house photographers who are familiar with our image style guidelines, including the use of our Photo/Video Model Release Form and Crowd Notice Photo Release.


Email and Newsletter Archive


Date Sent Sender Subject/Newsletter Link
May 20, 2022 Sierra College Commencement is tonight at 6:30pm!
May 19, 2022 Sierra College Commencement is tonight at 6:00pm!
May 18, 2022 James Todd Responding to hate and violence
May 17, 2022 Admissions and Records Spring academic standing will be posted June 9
May 17, 2022 Admissions and Records You are about to lose your priority registration
May 16, 2022 Sierra College Commencement rehearsal is Friday (Rocklin)
May 16, 2022 Sierra College Commencement rehearsal is Thursday (NCC)
May 15, 2022 Admissions and Records It's time to register for the fall semester (no registration holds)
May 15, 2022 Admissions and Records It's time to register for the fall semester (registration holds)
May 10, 2022 Sierra College You qualify to join a free support program
May 9, 2022 Success Center Get ready for the final week of the semester
May 1, 2022 Admissions and Records It's time to register for the fall semester (no registration holds)
May 1, 2022 Admissions and Records It's time to register for the fall semester (registration holds)
Apr. 27, 2022 Sierra College You qualify to join a free support program
Apr. 26, 2022 Sierra College RSVP for commencement by May 17
Apr. 22, 2022 Sierra College Information about upcoming election
Apr. 11, 2022 Sierra College Natural History Museum Dinosaur Day and Science Fest is almost here!
Apr. 5, 2022 Sierra College Vote in the ASSC general election
Apr. 4, 2022 Sierra College How to check your Sierra College email
Mar. 29, 2022 Sierra College Sign up for your cap and gown portrait sitting
Mar. 22, 2022 Sierra College RSVP for commencement by May 17
Mar. 21, 2022 Sierra College Help us improve our communication
Mar. 18, 2022 Sierra College Success Center Are you ready for midterms?
Mar. 16, 2022 Admissions and Records You have lost priority registration
Mar. 15, 2022 Sierra College How to RSVP for commencement
Mar. 14, 2022 Financial Aid Deadline extended for Cal Grant applications
Mar. 9, 2022 Sierra College Updated COVID-19 Safety Procedures Beginning March 12
Mar. 2, 2022 Sierra College Honors Program Congrats! You qualify to join the Honor Society
Mar. 1, 2022 Sierra College Research Department Your feedback is needed
Feb. 25, 2022 Sierra College Updated COVID-19 safety procedures beginning Monday, Feb. 28
Feb. 24, 2022 Financial Aid You may qualify for financial aid
Feb. 16, 2022 Sierra College Updated COVID-19 safety procedures for the spring semester
Feb. 16, 2022 Financial Aid Scholarship and financial aid applications due March 2
Feb. 7, 2022 Success Center Meet your support specialist
Feb. 2, 2022 Sierra College Information about upcoming election
Feb. 1, 2022 Sierra College Honors Program Take honors courses at Sierra College
Jan. 26, 2022 Sierra College Bursar's Office Your tax assessment (1098-T) is available
Jan. 24, 2022 Sierra College Student Tech Support mySierra log in information
Jan. 20, 2022 Sierra College How to check your Sierra College email
Jan. 19, 2022 Sierra College Success Center Are you ready for the spring semester?
Jan. 18, 2022 Sierra College You qualify to join a free support program
Jan. 18, 2022 Sierra College COVID-19 safety procedures
Jan. 11, 2022 Sierra College You qualify to join a free support program
Jan. 9, 2022 Admissions and Records Register for spring classes! (no registration holds)
Jan 9, 2022 Admissions and Records Register for spring classes! (registration holds)
Jan. 6, 2022 Admissions and Records Congrats! You've been placed on the President's Honor Roll
Jan. 6, 2022 Admissions and Records Congrats! You've been placed on the Dean's List
Jan. 6, 2022 Admissions and Records You've earned a satisfactory academic standing for fall 2021!
Jan. 6, 2022 Admissions and Records Your academic standing for fall 2021
Jan. 6, 2022 Admissions and Records Your academics standing for fall 2021
Jan. 6, 2022 Admissions and Records Your academic standing for fall 2021
Jan. 6, 2022 Admissions and Records Your academic standing for fall 2021
Jan. 6, 2022 Admissions and Records Your academic standing for fall 2021
Dec. 14, 2021 Admissions and Records It's time to register for the spring semester (no registration holds)
Dec. 14, 2021 Admissions and Records It's time to register for the spring semester (registration holds)
Dec. 7, 2021 Financial Aid We've paid off all debts on your student account
Dec. 7, 2021 Admissions and Records You are about to lose your priority registration
Dec. 5, 2021 Sierra College It' time to register for the spring semester (registration holds)
Dec. 5, 2021 Sierra College It's time to register for the spring semester (no registration holds)

Media and Community Resources

Contact Josh Morgan, Director, Marketing and Community Engagement/Public Information Officer at publicinformation@sierracollege.edu or (916) 660-7271.

Social Media 


Website Redesign Goals

The Sierra College website is our most important public-facing communications tool, and it’s getting a makeover. Once completed, our website will be more intuitive for users to navigate, easier for content owners to maintain and mobile-friendly.

The Website Redesign Project is one of the district activities included in the Equity & Student Completion Guided Pathways Strategic Plan. The redesign will occur in four phases, with a projected launch of spring 2022:

  • Phase 1—Discovery/Strategy: Listen and gather the needs and expectations our employees and prospective and current students have for the college website. Feedback will be collected through a number of methods, including focus groups, surveys and interviews.

  • Phase 2—Information Architecture/User Experience/Visual Design: Focuses on improving the experiences of the various users (prospective/current students and their families, faculty and staff and the community) both in how content is organized and through a fresh look and feel.

  • Phase 3—Development: Implement the IA/UX/Visual Design within Wordpress Content Management System.

  • Phase 4—Soft Launch/Full Website Launch: Sierra College website will cut over to new CMS.
When we refer to the "website," we are referring to the content management system (CMS) that provides the navigation, structure, format and navigation for the content of public-facing webpages on sierracollege.edu. The website redesign will include:
  • Main sections of website (About, Academics, Admissions, Student Services) and the corresponding pages housed under each section (including Sierra Progress)
  • Event calendar
  • Employee directory
The following elements are part of the user experience of the website but are not part of the CMS and are not within scope of this project. The website redesign will NOT include:
  • mySierra
  • Inside.Sierra
  • Sierra Connect
  • Canvas
  • Catalog
  • Class Schedule
  • Athletics subsite
  • Sierra Solutions
  • ProDev
  • Online chats
Sierra College conducted a Request for Proposal (RFP) to identify the best vendor to provide the services for the website redesign. There were nearly 30 complete responses to the RFP and a rigorous review and interview process.

iFactory is a web design firm based out of Boston that specializes in higher education websites and has worked with many California Community Colleges, including most recently Santa Barbara City College, Santa Monica College, Moreno Valley College, Southwestern College and Chaffey College. It was critical that our partner understood how to work in an environment with shared governance and had the flexibility to allow us to bring in as many voices as possible.

WordPress was the CMS selected for the website. WordPress was selected because it is an open-source solution meaning that there is more flexibility to customize and easier to update. In addition, it is one of the most popular CMSs across all sectors.

The primary purpose of the website is to mainly serve as the front door for people who are new to Sierra College or those who don’t have regular contact with the college.

There are 10 redesign goals:

  1. Create a memorable first impression that visually demonstrates Sierra’s welcoming and supportive community.
  2. Demonstrates and shows in all aspects (content and visuals) Sierra’s commitment to diversity, equity and inclusion.
  3. Communicates the unique personality and culture of Sierra College at all locations.
  4. Enhance the promotion of Sierra College’s academic programs and services within a Guided Pathways framework.
  5. Organize and consolidate the content so it is easy for external users to more intuitively find what they are looking for and to improve search engine functionality.
  6. Keep the perspectives and experiences of students, especially those who are underrepresented, at the forefront of our minds when making decisions
  7. Ensure that internal users are able to find and get things done quickly and easily.
  8. Simple, modern and cohesive design consistent with the Sierra College brand
  9. Create a seamless user experience between all Sierra subsites and IT systems
  10. Be fully accessible: 100% responsive (desktop and mobile-friendly), WCAG 2.1 AA/ADA compliant, 6th grade level plain language (free of internal jargon), can be translated into multiple languages and takes into account users with limited tech access
The project team serves as a cross-functional group that provides recommendations and strategy to Marketing and the President on the redesign of the Sierra College website.

Membership

  • Marketing Team
  • President’s Office Rep
  • Vice President Rep
  • Exec Dean of Student Success, Instruction and Enrollment Management
  • Executive Dean of Student Equity and Completion
  • Academic Senate Appointment
  • Classified Senate Appointment
  • Management Senate Appointment
  • Student Senate Appointment
  • IIT Rep
Throughout the project, we will bring in other resource members (i.e., Site/Center Campuses, Foundation, Human Resources, Athletics, additional faculty and staff reps) to review and provide input on relevant deliverables.

Below are the latest updates regarding the website redesign. 

Sept. 17, 2021

Overview

The Sierra College Website Redesign Project continued over Summer 2021 with involvement from the Website Redesign Project Team and iFactory, web design firm that specializes in higher education. In addition to the project having anoverall vision and goals, the design process also has success criteria, including:

Design Process Success Criteria

  • Adopt a visual style of familiarity, simplicity, and ease of use, featuring elements that students favor-ambient video, app-like buttons, and clean boxes of content separated by gutters laid out on a grid
  • Be equity-minded, which is part of the college's DNA. It will be universal in appeal, avoid assumptions about background and knowledge of higher education and be a showcase of diversity and accessibility
  • Feel like the first step in a human relationship, mirroring the way faculty and staff respond quickly, value the whole person, and are invested in one's success
  • Showcase the current and planned excellent campus facilities, unusual for a college of this type, and serve as a virtual visit.

The website redesign process is designed to be collaborative and iterative. This process has three distinct phases:

  1. Discovery. Asking questions, site audits, surveys, focus groups. Completed Spring 2021

  2. Design and User Experience.  Creation of Art Direction, Design Strategy, Personas, Site Map, Wireframes, and Look and Feel Designs informed by Discovery. Current Phase. 

  3. Development. Implementation of the selected Design, and migration of content into new design). Not Yet Started

Last spring the Website Redesign Project team hosted a Town Hall session for iFactory to present findings from the Discovery phase, which included interviews and surveys of faculty, employees and students. If you missed it, watch a recording of the Town Hall (Use Passcode: nkpdP5E&).

Current Status

Findings from Discovery were integrated into the Design phase with Art Direction and Design Strategy with an emphasis on the Homepage Design first to help inform the look/feel of the secondary or sub pages.The Homepage Design step includes several iterations and reviews.

You may view an in-process, not-yet-finalized version of the Homepage design, which includes:

 

Screenshot of top navigation in website redesign

Updated navigation that better organizes our programs and services by theme/category rather than organizational structure. It will also help site visitors find information by audience type (Information for: students; faculty/staff members; donors, etc.)

View enlarged version of top navigation

Screenshot of main homepage image, potential tagline and calls-to-action.

Main homepage image with three main calls-to-action (buttons) and chat option to help site visitors immediately apply, learn about our academic programs, and request help via an online form and/or use our chat option to ask questions about Sierra College. The chat option will follow site visitors as they scroll further down the homepage.

View enlarged version of main homepage image

Screenshot of faq section on redesigned website homepage

 

Placing top frequently asked questions by students on the homepage that will lead to easy-to-understand answers that feature faculty or staff who typically answer such questions in chat or other communication modes. The answers may include links to web pages where additional information can be found.

View enlarged version of faqs

Next Steps

  • The Website Design Project Team is collecting and consolidating feedback from the groups they represent (due September 10).

  • iFactory will finalize all designs and page components in late November. Development will begin December 2021 or January 2022 (while content is being created).

  • Goal is to soft-launch the site in spring 2022.

The Sierra College website is our most important public-facing communications tool, and it’s getting a makeover. Once completed, our website will be more intuitive for users to navigate, easier for content owners to maintain and mobile-friendly.

To prepare for this update, the Marketing Team has been updating content on the website for the past year and a half. This includes reviewing pages, their objectives, and refining and updating content to make it as helpful and actionable as possible.

The Website Redesign Project is one of the district activities included in the Equity and Student Completion Guided Pathways Strategic Plan. The redesign is being done in four phases, with a projected launch in late spring 2022:

  • Phase 1—Discovery/Strategy was February through May last year: During this phase we listened to and gathered the needs and expectations of our employees and prospective and current students. Feedback was collected through a number of methods, including seven focus groups, four surveys and many interviews.

  • Phase 2—Information Architecture/User Experience/Visual Design was April through November this year and focused on improving the experiences of the various users (prospective/current students and their families, faculty and staff and the community) both in how content is organized and through a fresh look and feel.

  • Phase 3—Development, which is where we are now which includes building the website components and integrating information architecture, user experience, and visual design within Wordpress Content Management System.

  • Phase 4—Soft Launch/Full Website Launch late spring semester with a phased approach Below are a few screenshots of the working redesigned SierraCollege.edu.
Prototype of redesigned homepage

This is a draft of the homepage. Compare this to our current page to see the scale and scope of information we present in an easy-to-see, access, and scroll through way in the new design. 

View Enlarged Version

Prototype of featured image, call to action button and top navigation

This is a closer look at the top of the homepage and you’ll see clear buttons in the middle of the screen with calls to action representing the vast majority of what visitors to this page want to do. Also, note the chat icon on the right. This is a “sticky” or persistent chat function that follows visitors as they scroll down the page and will appear wherever they are on the site.  This can serve as the equivalent of raising your hand whenever you need help.

View Enlarged Version

Prototype of community commitment section on homepage

The second part of the page is about student engagement and experience.  This is where we can highlight clubs, events, and other activities at Sierra College. 

View Enlarged Version


Contact Public Information

Rocklin Campus U 21

  • Fall and Spring Hours
    M-F: 8:00am - 4:00pm