Sierra College Hosts Arrive Alive DUI Awareness Event

Sierra College Hosts Arrive Alive DUI Awareness Event

The week before students headed out on spring break, Sierra College hosted the Arrive Alive DUI Awareness Event in collaboration with Placer County law enforcement agencies and Mothers Against Drunk Driving (MADD). The event, held on April 11 on the Rocklin campus main quad, provided students and the community with interactive awareness activities and displays to highlight the risks of driving under the influence.

Representatives from Placer County Probation Department, the California Highway Patrol and Placer County Law Enforcement Chaplaincy were on hand to illustrate the dangers of driving impaired. On display was a vehicle involved in a DUI accident and attendees had the opportunity to take a field sobriety test wearing DUI goggles to simulate impairment experienced after a few drinks. The Placer County District Attorney’s Office also showcased the technology used to build virtual 3-D models of accidents and the tools they use to heighten intoxication awareness of individuals preparing to drive or monitor past offenders to keep them from reoffending.

Keynote speakers and MADD victim advocates, Lonnie and Kim George, shared their heartbreaking story in an effort to dissuade young people from making life-altering decisions about driving, or riding with someone, under the influence. In August 2011, their 19-year-old son Matthew got in a car with an intoxicated driver and the consequences of that choice were fatal. By speaking about the painful loss of their son, Lonnie and Kim hope to prevent others from suffering the same tragedy.

Nationally, drunk driving accounted for 29% of the total number of driving fatalities in 2017 and drugged driving for another 22%. California lost 1,120 lives due to drunk driving that year, the second-highest number of fatalities in the nation behind Texas (www.responsibility.org).