Marketing and Communications

Promoting Sierra College Far and Wide

Our team advances Sierra College’s mission by connecting the college to students, families, regional partners and the broader community. Through integrated marketing, clear communication and accessible storytelling, we help people understand who we are, what we offer and how we support student success. We lead district-wide brand strategy, audience engagement, content development and institutional storytelling, ensuring Sierra College shows up with clarity, consistency and purpose across every channel.

Marketing Project/Consultation Request

Sierra College Fast Facts

Sierra College Social Media Guidelines

Email/Newsletter Archive

What We Do

Our work is guided by institutional priorities, audience impact, timelines, and available resources. Not every request requires the same level of support, and our role is to help determine the most effective and appropriate approach for each situation.

Brand and Identity

Content and Communication

We help departments communicate clearly and effectively with students, employees and the community.

Our content services may include, depending on scope and need:

Story development and feature writing
Email campaigns and internal communications
Video and photography support
Social media strategy and content development
Web content editing and accessibility support

In many cases, we provide consultation, templates, or guidance rather than custom creative, allowing departments to move quickly while maintaining brand consistency.

Campaigns and Engagement

We manage strategic, districtwide campaigns and support large-scale initiatives that advance institutional priorities and shape Sierra College’s regional reputation and community impact.

This includes:

Public-facing awareness and advertising campaigns
CTE and workforce visibility efforts
Measure E Bond updates and community engagement
Regional Dual Enrollment efforts
Regional outreach and partnership storytelling
Analytics, performance reporting and optimization

Public Information

As the District’s Public Information Office (PIO), we manage official communications to the public, the media and the wider community. Our work ensures Sierra College communicates with clarity, accuracy and transparency across all public-facing channels.

We coordinate closely with the President’s Office, Community Safety, Student Services, and relevant departments to ensure timely, consistent and accessible information during routine operations and in emergency or high-visibility situations.

Our public information responsibilities include:

Media relations and coordination of press inquiries
Official statements, announcements and public notices
Emergency and crisis communication in partnership with Campus Safety
Real-time updates for urgent situations
Coordination of messaging across district platforms
Accessibility and AP 3725 compliance for all public communications
Preparation of talking points, FAQs and briefing materials for leadership
Support for districtwide events, ribbon cuttings and public celebrations

This work positions Sierra College as a trusted regional institution and reinforces our commitment to transparency, accountability and community partnership.

How to Work With Us

We aim to make the process simple and collaborative.

Consultation: Share your goals, audience, timelines and desired outcomes. We’ll help clarify scope and recommend the most effective approach. Request a consultation through our Marketing Request Form.
Strategy and Planning: We identify the channels, messages and creative elements that will support your objectives and align with the district’s broader marketing calendar.
Creative Development: Our team drafts content, designs visuals or develops multimedia. You’ll receive review opportunities to ensure accuracy and alignment.
Implementation and Distribution: We publish, promote or deploy the work across your selected channels and coordinate districtwide placement.
Measurement and Optimization: We review performance metrics, assess impact and refine approaches for continued improvement.

Resources and Tools

We curate a comprehensive toolkit to support brand consistency and accessibility across the district.

Branding guidelines
Approved logos and marks. (You may download our Sierra College Logo on White Background. Email branding@sierracollege.edu or log in to InsideSierra to access most of them from our Marketing and Communications Department page.)
Templates for posters, presentations and publications via Canva (To request Canva access, email marketing@sierracollege.edu)
Social media guidelines
Model release forms
Video and photography resources
Digital accessibility tools
Downloadable assets, virtual backgrounds and how-to guides

NOTE: If you need to order business cards, request them through the Print Shop.

Find Us on Social

Email and Newsletter Archive

Please note that this archive is not an exhaustive list of all emails sent to students and prospective students. Some emails are specifically targeted to certain students rather than all enrolled students.

Emails Sent to Students

Sierra Spotlight Newsletter (Outreach Team)

Sierra College Natural History Museum Newsletter

Our Impact

Sierra College’s story is broad, diverse and always evolving. Our team works across every corner of the District to deliver communication that is accurate, compelling and accessible.

Building Sierra College brand and community awareness across our region is key. Some of the ways we do this is through billboards, promoting community events to the public, and Roseville Transit bus and bus stop signage. We also sponsor a holiday tree each year in the Roseville Square, which is typically decorated with a specific Sierra College theme in mind.

Marketing Carousel 2 — We continue our branding with strategically placed signage that promotes Sierra College, our Wolverine athletic team spirit, and the importance of wayfinding via digital campus maps while celebrating diversity and inclusivity.

Marketing Carousel 3 — When it comes to district-wide and campus-specific programs and events, we are proud to work with faculty, staff and students to create colorful, informative and interesting creative that draws the eye and builds brand recognition. Much of this signage is promoted via our socials, newsletters, campus events, and in our on- and offline advertising campaigns.

Marketing Carousel 4 — Our team partners with the Division of Student Equity to create branding for events held throughout the year that promote an equity-minded academic, cultural and social environment that contributes to the overall mission of the district in its commitment to academic excellence and student success.

Marketing Carousel 6 — Our marketing efforts include topical newsletters for specific audiences, the sierracollege.edu website, social media, video and printed materials. Regardless of marketing medium, we keep tabs on analytics to continually make improvements to expand our reach and drive community engagement.

Sierra College Guidelines for Social Media

The following guidelines are informed by AP and BP 3725. These guidelines were created with the intention of supporting Sierra College, staff, faculty, and student organizations to engage with their communities.

Overview

Sierra College students, faculty, and staff regularly use social media for communication, engagement, entertainment, and collaboration. The following guidelines should serve to inform students, faculty, staff, and administrators at Sierra College who create and administer social media sites on behalf of the college, how to use those sites in effective, relevant, accessible and mutually respectful ways. Sites including, but not limited to, Instagram, Facebook, X, Tik-Tok or YouTube.

Social media activity reflects the District and should therefore be written and structured in an appropriate, ethical, professional, and lawful manner. If activity on a social networking site is offensive or violates District policy, it may result in disciplinary or legal action. Using the District’s official media sites and approved accounts indicates that you have read and agree to abide by these best practices.

The following addresses best practices for the creation, and management of accounts, posting of content, interacting with content, and moderating of comments and interactions.

Types of Sierra College Social Media Accounts

There are several different types of social media accounts for Sierra College, including:

Sierra College Channels – Primary college accounts directed by and content-owned by Sierra College Marketing
Department Channels – Accounts directed and content-owned by Sierra College personnel (faculty or staff) in an official capacity such as representing a department or office at the college
Athletics Channels – Accounts for an individual Sierra College Athletics team or athletic department
Affiliated Channels – Accounts directed and content-owned by Sierra College students or others with content focused on a Sierra-affiliated club or organization, such as clubs or groups

Ownership, Purpose and Audience

Ownership

Accounts meeting the below requirements can be listed on the Sierra College website as official accounts.

Affiliated with a Sierra College email address
Have a description that identifies it as a Sierra College or Sierra College-affiliated account
Have account access available to the Sierra College Marketing Department
Annually update information for the above with Marketing

Purpose and Audience

Managers of Sierra College social media accounts should have a purpose, intended audience, and content plan for each account.

Content

Posting Content on Sierra College Accounts

Only employees authorized by the Superintendent/President or designee may utilize social media on behalf of the District. Authorized users shall use only District-approved equipment during the normal course of duties to post and monitor District-related social media (AP/BP 3725) unless they are specifically authorized to do so otherwise by their supervisors.

Social Media Content Creation Best Practices

Content should reflect voice and channel audience.

Posted content should be mixed with at least 50/50 value to Sierra (i.e. demand generated) and value to followers (something of value for them to use, identify with, learn from or like)

Include original visuals/images whenever possible
Include a call to action (CTA) when possible
Make the CTA trackable, relevant, and helpful
Use #SierraCollege and #Wolverines hashtags as much as possible and when relevant. This makes our content more findable.

Content Accessibility

Content should use best practices for accessibility for that platform. Some of the best practices include:

Using alt text for descriptions of all images
Captions for videos
Being aware of the impact of word choice on screen readers, for example breaking up words or using “CamelCase” in hashtags so words are read individually by screen readers.

Prohibited Content

Prohibited content includes, but is not limited to:

Content that is abusive, discriminatory, inflammatory, or sexually explicit.
Content that shares personal contact information without consent (doxing).
Any information that violates individual rights, including confidentiality and privacy rights and those provided under state and federal law and District policies and procedures.
Information that may compromise or damage the mission, function, reputation or professionalism of the District or its employees.
Any information that could compromise the safety and security of District operations, employees, students, or the public.
Any content posted for personal use.
Content that has not been properly authorized by this policy or a supervisor.

Comment Policy Posted for Each Sierra College Channel

Sierra College’s social media pages give you the opportunity to connect and interact with us and other people. It is important to us to sustain a productive and safe environment for communication and Sierra College reserves the discretion to delete or disallow comments containing:

Threatening, harassing, vulgar or abusive language;
Personal information shared without consent;
Personal or obscene attacks of any kind;
Offensive terms targeting individuals or groups;
Threats or defamatory statements;
Spam and/or corrupt links with potential viruses;
Suggestions or encouragement of illegal activity;
Repetitive posts by a single user or repetitive posts copied and pasted by multiple users;
Unsolicited proposals or other business ideas or inquiries; or
Promotion or endorsement of commercial services, products, or entities. (Note that non-commercial links that are relevant to the topic or another comment are acceptable.)
Additionally, to protect your privacy and possibly that of other students, please do not include information that identifies you (an email address or phone number) in the text of your comment.

Community Management

How to Manage

Answer questions
Tag the main Sierra College accounts and other relevant Sierra accounts so content can be shared or followed up on
Hide off-topic comments
Accounts should have current contact information available or regularly shared
Post likes and encouragement for students and schools
Refer to accurate information sources
Specific engagement related to campaigns
Defend and commend positive behavior
Identify conversations that could best be addressed off the platform or referred to others for response.

What Not to Do

Engage in public back and forth on content
Argue on college policy with users

Contact Us

Marketing and Communications Office

(916) 660-7272

publicinformation@sierracollege.edu

Rocklin

Building LR, Room 432

M-F: 8am – 5pm

Point of Contact: Drew Lenox